About Me

Foto von Dr. Thomas Baier

Dr. Thomas Baier

Leadership Experience and Industry Expertise

Since our business challenges in companies and especially for executive managers are getting more and more complex and uncoupled from our natural environment, it is worthwhile to reflect about “how you get all the demands of an enterprise in balance and focused on having success”. For this reason, a consultant with more than 25 years of proven success and experience in the „Med-Tech / Diagnostics / LifeSciences arena“– but young at heart - like me, can support medical companies, venture capital companies or executives in diverse positions in achieving their targets. My approach will give you or your team members the possibility of having your / their projects, objectives and lives well aligned.


  1.  More than 25 years as a SVP in Leadership Roles in Life Science and Medical Diagnostics environment:
    1.  Leading several M&As for Roche as a general manager
    2.  Analyzing reimbursement schemes and adapting product specifications concerning launch readiness
    3.  Global Marketing strategies - B2C as well as B2B – e.g. developing concepts for OEM customers ww
    4.  Work experience in several countries: Sweden, Denmark, Norway, Finland, NL, Belgium, Japan & China
    5.  Global Marketing responsibility worldwide – Optimization of print as well as eMarketing approaches
    6.  Experience in markets with public and/or private healthcare systems
    7.  Successfully introduced innovative new products ww; reviving matured more commoditized products
    8.  Working across the whole Diagnostics portfolio: PCR, Arrays, Sequencing, Immuno-assays,
    9.  Promoted analytical instruments and assays for use in Life Science research as well as IVD markets
    10.  Knowledge concerning a broad range of diseases: infectious diseases e.g. HIV, HPV & hospital acquired infections, cardiology, oncology, gastroenterology and diabetes (direct to consumers)
  2.  Finding solutions for leadership as well as sales and marketing challenges of large and small businesses
  3.  Having brought multiple Diagnostics products successfully to market – deep experience with business case and marketing strategy development in a broad range of market environments – repositioning of products
  4.  A significant network across the industry in Europe, Asia and South Africa including contacts to opinion leaders and experts in LifeSciences as well in-vitro Diagnostics (IVD) markets

Consultancy Options


Build or Renew a Company Strategy and Implement it:

  •  Analyze the status of a company in relation to competitiveness and employee satisfaction
  •  Build a competitive value story and the evidence to implement it
  •  Develop proposals for organisational change
  •  Recommend and drive implementation of a new or reshaped company strategy

Prepare a Business Case:

  •  Analyze competitive environment (customers / portfolio) and propose actions for new and better positioning
  •  Analyze and propose optimization of human resource related topics as e.g. talent coaching, implementing change
  •  Support companies in finding the appropriate venture capital partner

Find the right company for investors / investment funds or viceversa: scouting

  •  Provide a comprehensive overview "why a selected company" is worth an invest
  •  Knowing the company’s competitive landscape and/or its leadership is a clear benefit
  •  Focus on the ideal fit for a specific investor or VC company

Consultancy project examples

Equistone Partners Europe LTD

SHS Tübingen

Boston Consulting Group GmbH

AGIC Partners GmbH

Abingworth LPP

Paul Hartmann AG

Capital Group Research

Bure Equity AB

Vigmed AB

Novozyme Denmark

Altaris Capital Partners

BioLamina AB

Iconovo AB

HBM Partners GmbH

CDx Diagnostics

And more...


Customer Profiles

There are several options concerning which client types I have served and which ones suit the best in my opinion, based on my experience in the industry. Therefore I hope you can find a matching point in one of the „company profiles“ described below. In case you are not 100% sure about the „fit“ just give me a call or write me an email.


Small companies / Start-Ups who do not yet have strong business development and/or sales & marketing teams on board Get leadership guidance in early-stage product introduction / marketing work e.g. business case or marketing strategy & planning done correctly. Guide a team of experts for aligning and implementing a jointly developed strategy Investigate new markets including reimbursement schemes in Europe.
Larger companies who have work overflow or specific topics to be resolved Focus on key topics like supporting organizational change. Bridge gaps in marketing or sales management. Investigate new markets where there is little in-house knowledge.
Companies in the Biotech or Med-Tech field Have well validated market risk assessments prepared for investments of interest or portfolio expansion.
Venture Capital / Investment companies Propose companies to be purchased Consult before making investments into early or mid stage BioTech / MedTech companies – strategic fit as well as gap identification for becoming successfull.




For inquiries or requests that require a more personal response, we will make every attempt to respond within 48 hours. Or send an e-mail to info@drbfp-consulting.com or call me at +49 179 8017801


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